A KSDAC L.L.P. Company
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery”
is a search activity. Social media can also help build links that in turn support into SEO
efforts. Many people also perform searches at social media sites to find social media
content. Social connections may also impact the relevancy of some search results, either
within a social media network or at a ‘mainstream’ search engine.
Best Platforms for Social Media Marketing?